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Activity: industry, energy / capital goods
Number of employees: 46
Design organisation: part of R&D department and partially externalised. PRAMAC uses several design agencies, changing them when necessary.
Results of design process: design has allowed products to express better the expectations of the company’s customers. In addition, the products are themselves better integrated within their environment.


Groupe PRAMAC, which originated in Italy and which is present on every continent with 6 factories (including Saint Nizier sous Charlieu, 42) and its twenty or so subsidiaries, is adding a third area to its 2 principal activities (materials handling and power generation equipment): PRAMAC ECO POWER, a division which specialises in renewable energies (solar and wind power).

In addition to its photovoltaic solar panels, for several months PRAMAC has been developing a range of individual micro wind turbines (150 Watts to 5 KW), in close partnership with renowned designer Philippe Starck. These wind turbines will be fine objects for integrating into the urban or rural landscape, and will respect the environment (transparent or coloured, silent); “modern sculptures” as defined by Starck. Vertical technology is open to a variety of applications and simplified implementation. Individual wind turbines will allow us to be active in facing up to environmental issues.

Activity: outdoor advertising
Number of employees: 3,549
Design organisation: department in its own right attached to head office: team of 8 in-house designers, regular use of well-known designers such as Philippe Starck, Jean Michel Wilmotte, Mario Bellini...
Results of design process: proposing furniture and services which are in harmony with the architecture and environment to towns, resulting in increased market share, major notoriety.


JCDecaux / Vélib’, self service bicycles in Paris

Accessible and easy to use, Vélib’, the self-service bicycle system in Paris, was devised with designer Patrick Jouin. The furniture at the bicycle stations, the design of which takes its inspiration from plant life and from movement, blends gently into the urban landscape. The design of new street furniture providing information also retains the theme of the stations. As for the bicycles themselves, which were looked into by JCDecaux, these combine aesthetics and robustness. Their ergonomic design provides users with a feeling of comfort and safety.


Activity: industry / capital goods
Design organisation: the department is externalised, independent designers called upon on a systematic basis, as is currently the case with David Lewis, relying above all on their intuition and inventiveness.
Results of design process: for BANG&OLUFSEN, design is never an end-purpose in itself. It is a mode of expression which serves to communicate its values and its vision and to unify form and function.


BANG&OLUFSEN has always based its reputation on a unique savoir faire with regard to creation, combining technological excellence with an awakening of the senses.
"Each BANG & OLUFSEN product brings together technology, the art of living and design. Glass walls which open up as you approach them, CDs which magically rotate before your eyes while suspended, television screens which turn towards you depending on where you are sitting, and for which the light intensity adjusts itself according to the surrounding lighting. Cutting-edge technology combined with inspiration which always appeals to the emotions. We design our products so that sounds and images come to life and express themselves fully. Technological performance has but one aim: to create emotion."

Activity: trade, distribution: sport
Number of employees: 35,000
Design organisation: actual design centre managed at highest level and incorporating a team of over a hundred designers.
Results of design process: linking aestheticism with functionalities, seen as a “creator-designer” of sports goods; an essential process in studying cross-disciplinary and emerging needs as well as in defining the brand’s image and notoriety.


The aim of design is to push creative, technical and aesthetic limits, as well as those associated with use, so as to meet customer needs.
By adopting a global approach towards design, the team creates strong identities and new sports, and contributes towards improving the readability of its products in store whilst respecting economic issues, with the aim of making the pleasure of sport accessible to as many people as possible. At Artengo, design is driven by the creative and innovative positioning of the brand through the slogan “Serving your inspiration”.
Activity: industry, capital goods 
Number of employees: 2,085 (Groupe LAFUMA on 30/09/2007)
Design organisation: in-house department linked to R&D, the research and design departments comprising a single entity called R2D (Research, Design and Development).
Results of design process: numerous instances of recognition, (VIA awards, Stars from l’Observeur…), success of extensions to brands expressed by new product ranges which have been well received and widely made available.


For over twenty years, LAFUMA has been integrating design as an essential vector of progress.
Ergonomic research is prioritised in order to achieve targets with regard to user value: satisfying the needs of performance while optimising comfort is the credo which has resulted in a number of patented products. However, the value of esteem, the immediate attractiveness based on the brand’s strong identity within a hyper-competitive market and the readability of a product segmentation which is ever more sophisticated and overcrowded are a priority for the R2D.
For nearly fifteen years, this culture has been enriching itself with an eco-design process. The “PURE LEAF” label means that these products have been 100% ecologically designed, which has resulted from a design method that promotes a reduction of the environmental impact of products. This approach has become a permanent one and imbues all our products, and it can be illustrated by the famous slogan “less is more”, which is becoming ever more relevant!
Activity: industry, capital goods
Number of employees: 35,000
Design organisation: 21 in-house designers from various countries (France, China, Italy, USA) attached to the marketing department, use of several agencies.
Results of design process: integrating design ensures improved management of our product and brand images. Use of exterior service providers gives the department a broader view and makes it possible to search for specific expertise.


Resulting from what Design Legrand and les Sismo call "prospective réaliste" (realistic futurology), the Osselets solution prefigures the ease in relations between technology and man. The aim of this theme is to search for a clear body movement and to use technology as a means of acquiring unobtrusiveness. The board game, jacks handled by the fingertips, projecting information to the palm of the hand, a number of different possibilities which make a powerful technology that is capable of controlling all of life’s scenarios less alarming: lighting, openings, thermal balance, music and home security. The quality of what we provide also applies with regard to the tension between streamlined, refined design and sensuous, fluent ergonomics. Together, Studio Legrand and les Sismo are continuously asking themselves a question: how can we simplify day-to-day management of our habitat (energy saving, accessibility to technologies, feedback, etc.) for the greatest possible number of people and enrich the adaptation of functionalities to each person’s desires ?


Misspelling Generator (2007)
Linda Hilfling


Computer program (plug-in) developed for navigating under Firefox 2.0.
Misspelling Generator is a plug-in application for navigating under Firefox that makes it possible to avoid the information control measures in certain countries, by generating spelling variations of a word. Usually misspelled words are Internet’s weak point: here they become a means of defeating censorship. The presentation shows this generator at work on Google China.

2008: M.A. in Media Design, Piet Zwart Institute.


GALLEY Raphaël

« En contraste avec sa vocation première, ce Tapis est conçu comme un objet qui, par modelage, peut s’élever du sol en créant un relief. J’ai recensé divers lieux de mon histoire personnelle que j’ai transcrits à l’aide de carte IGN afin d’en obtenir des motifs tout en conservant leur proportion. A travers un acte répétitif (pression des balles anti-stress), l’utilisateur est invité à construire son propre tapis topographique en reprenant les motifs déjà définis ou en composant suivant ses propres envies. (Aide à la création DRAC Bourgogne 2007 + Défi Jeune Ministère Jeunesse et Sports 2007).